Posts Tagged ‘Marketing’

Clever Interactive Marketing Campaigns – Living in the Fast Lane

Wednesday, September 14th, 2011

Marketing is everywhere.  TV, newspapers, internet, magazines, radio… the list goes on, but what actually makes a good campaign memorable?  What are the essential ingredients for a successful campaign?

In this instance, Volkswagen think they have the perfect recipe – a slide, an interactive piano and a bucket load of fun as their top priority!

The first of these campaigns on YouTube is a Fast Lane slide that was installed in Berlin’s Alexanderplatz U-Bahn station to demonstrate what it feels like to live in the fast lane – watch it here…

Their second campaign starts by clearly showing majority of people choosing to use the escalator in one of Sweden’s subway stations.  To determine whether you can influence people by using fun as the motivator, Volkswagen turned the subway station stairs into an interactive keyboard which resulted in 66% more people than normal using the stairs rather than the escalator next to it.  Fun really does seem to influence people’s decisions – whether old or young!  Watch it here…

Be honest, would you have taken the stairs, the slide or the escalator??

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Marketing – Spread a little happiness

Wednesday, September 14th, 2011

Coca Cola have a long history of producing great and memorable marketing campaigns, and this one is no different.

Their Happiness Machine YouTube marketing campaign demonstrates the power of social networking.  It had nearly 4 million views which stem from one status update on Facebook and one Tweet.

Watch the Coca Cola happiness campaign here.

Enjoy!

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Has political correctness gone too far??

Thursday, September 8th, 2011

Political correctness.  It’s a bit like Marmite – you either love it or you hate it.

It seems being all P.C. has meant the world is completely unrecognisable from its former self, and in some instances, has gone completely mad!  You can’t do this… you can’t do that… it’s not right to say that… and work place health and safety now has a much longer checklist than ever before…

It was demonstrated just how far Political Correctness had gone when Fox’s biscuits launched a spoof marketing campaign for it’s new Rocky bar in 2009.  The hoax involved sending out a ‘Workplace Biscuit Risk Assessment Test’ (created by the less than real British Biscuit Advisory Board!) which was issued to nearly 6000 council workers in the UK.  Amazingly, there were over 400 people who, not only didn’t question why they were being asked about the “dangers” of biscuits in the workplace, but actually filled in the survey online.

Even though this shows that the P.C. thing may well have gone a bit too far, after the campaign the RSPA (Royal Society for the Prevention of Accidents) revealed statistics that ironically showed around 400 people a year in Britain end up in A&E from biscuit related incidents!  These include falling over while reaching for a biscuit and slipping on a chocolate biscuit on the stairs.

Whilst we’re sure this has left you quaking in your boots about that packet of biscuits in the staff room, you’ll be pleased to know that the RSPA said: “You have very little to fear from biscuits as a general rule.”  Phew!

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