Presentation is important, especially for marketers, but the best you can be is clear and concise. Bullet points work better than lots of text and remember to choose an easily readable typeface and font size. Don’t go wild with logos or symbols – used in moderation they will enhance your CV but can easily look gimmicky if overused.
Don’t try to cram too much onto 2 pages – use 3 pages if appropriate (some have longer careers than others!) but sometimes less is more. Inform the reader enough for them to invite you to an interview to hear more!
Be truthful in the content of your CV – by all means be positive and make the most of your experience, but remember that both Headliners and employers will soon pick up on inconsistencies, dodgy timelines and overblown assessments of your skills!
Finally, check over your CV to spot any typos – you would be surprised how many people manage to misspell “attention to detail!”