Spring Newsletter – Digital and Marketing Recruitment

The first digital and marketing recruitment updates of 2024

Welcome to our first newsletter of 2024! We have new updates in the world of digital and marketing recruitment that we are excited to share. With the industry continuing to grow, the need for businesses to focus their recruitment on digital and marketing has never been higher.

Highly skilled Digital Marketers are currently at a premium, so if you are planning on expanding your marketing team to include such skills, then you might want to start your recruitment process sooner rather than later.

If you’re looking to recruit for roles, get in touch with us to see how we can help – we’d love to hear what you’re looking for and talk about your recruitment needs.

Roundup of recruitment updates

Growth in digital marketing is leading to more opportunities

Digital marketing is booming, with spend on digital advertising in 2023 exceeding $600 billion for the first time. With businesses spending more money on digital marketing initiatives, an increase in opportunity to recruit experts in digital marketing allows you to stay ahead of competitors with your marketing strategy.

Whilst the demand is on the increase, the competition is fierce for candidates. With companies trying to find the best individual for the job, employees are constantly developing their skills to provide employers with a selection of expert talent. With different career path opportunities, this gives employers a wide range of choice when recruiting, as there is a selection of highly skilled individuals in the niche that they require.

Two of the most undervalued skills in digital marketing are brand management, and marketing strategy. These are skills that are deemed as essential by marketers, but not given the appropriate attention or resources that they require. By taking advantage of the skills gap in companies and increase in demand in these areas, employers can get a head start over competitors by recruiting in key areas that haven’t previously been given full attention to, but experts describe as crucial.

Read more about the growth in digital marketing opportunities, to fully understand how to align yourself with developments in the industry.

The hottest trends to monitor in recruitment

With the recruitment landscape everchanging, it’s important to remain aware of what’s happening, so employers can stay on top of how to improve their processes and hiring procedures.

With the development of AI, this is being taken advantage of as a tool to make processes more efficient. From screening resumes to interview scheduling, it saves time and reduces bias. With developments in technology, VR and AR is also being taken advantage of. Employers can use it as a tool to allow prospective candidates to explore future workplaces, and even simulate tasks that they could undertake in their position.

With video calls exploding in popularity since 2020, it has been incorporated as an important step of the interview process. By using video interviewing as a step in the recruitment process, this saves time, resources, and improves convenience for all parties involved.

Sourcing of candidates is also moving forward. Social media is now a fantastic tool to not only advertise positions, but headhunt talent. With the ability to achieve higher amounts of views on job adverts, social media must be taken advantage of to not miss out on high-quality potential candidates.

With skills being prioritised over qualifications, data being used to make informed decisions and an improvement in Diversity, Equity and Inclusion initiatives, changes in recruitment processes now reduce bias in their hiring approaches, enforcing fair opportunities for all candidates.

Employees are beginning to align themselves with organisations they work for even more than before. By investing in brand identity, candidates are more likely to look favourably on companies who share the same set of values and beliefs that they do. Whilst offering growth and a positive work environment, remote and hybrid working is now being offered more often as it increases employee satisfaction due to the opportunity for flexibility.

Make sure you read further on developing trends in recruitment, so employers can adapt their approach to stay competitive for the best talent.

How to overcome developing recruitment challenges

Data analysis can be key when fighting recruitment challenges. By collecting data on competitor salaries and benefits, you can identify where you are losing out compared to your competitors’ job offers.

Ensuring a work-life balance is attractive to employees. It’s critical to listen to feedback that is provided and make changes to improve employee satisfaction. Options such as flexible working is a solution that can dramatically increase current work-life balance standards in your company.

Improving communication with hiring managers will ensure higher-quality candidates in a more efficient manner. Detailed job profiles, early screening processes and a full understanding of job requirements will maximise the success of finding quality candidates that perfectly fit the requirements of the position.

Investing in your brand can solve challenges when losing out on a candidate to a competitor’s offer. By having employees providing reviews online, and companies uploading updates on social media regarding achievements, more visible successes are appealing to candidates. By managing your reputation online, an enticing view of working culture and achievements will solve challenges when presenting offers to candidates.

Explore common issues in recruitment that you may be facing, and learn how to address these problems, and make improvements in your recruitment processes.

Digital budgets are on the rise

In 2024, we’re expecting to see a sharp increase in budgets for all things digital. More than 70% of marketing leaders are preparing to boost their budgets, with the plan being to invest over 60% more than they did in 2023.

Website, SEO, email marketing, content marketing and paid search are amongst the top areas that are expected to see the most investment. With investment in digital services rising, the opportunity to recruit for new positions is set to increase.

The education sector is the most prominent with increased marketing budgets with a 69% increase, followed by the finance and retail sectors.

With four years of rising costs and lower spending, businesses are now focused on recovery and growth. With the need for staff who have a strong skillset in digital, recruitment is expected to increase to meet the demands of increased digital spending.

Have a look at the numbers and data behind the expected growth in digital services in the coming year.

Spring into your 2024 digital and marketing recruitment

With latest updates in recruitment outlining growth in digital and marketing, the opportunity to recruit skilled employees is set to increase.

Appeasing candidates is presented as a key solution to solving previous challenges, with promoting your company’s brand meaning that your online presence outlines how fantastic you are.

Keeping employees happy and offering them competitive benefits is the key to retaining talent, where the market for roles is becoming more competitive.

With the need of digital and marketing skillsets looking to increase, let us know if you need help with recruiting the best talent for your business.