Welcome to our Spring newsletter!
It’s been crazy times in recruitment since Covid, however the demand for digital talent in particular remains consistently strong. As such, the digital marketing sector is under immense pressure, and talent – especially PPC, UX/UI and SEO professionals – are in high demand.
As an agile, specialist marketing and digital recruiter of merit, we’ve got a unique handle on the digital communications market, and part of our remit as talent acquisition masters is to make sure our clients and wider network understand what drives us, and how our services are changing in light of recruiting and market trends.
To that end, this newsletter is our way of telling you what influences us, and what things you need to know to help you recruit with more confidence!
In our first newsletter, we cover the red letter topics that are dominating the marketing space – AI, remote working trends, and how to upskill successfully without day-to-day compromise.
For more information on our live jobs head to our Jobs Board, or to get in contact with any one of our team here at Headliners, just drop us a line any time!
The jobs AI won’t take…yet
With so much of the trend-led space being dominated by AI, it’s worth reminding ourselves that there are some corners of the creative digital world that are, relatively, immune to the rising tide of AI – “there are still things AI isn’t capable of – tasks that involve distinctly human qualities, like emotional intelligence and outside-the-box thinking”. How can digital marketers make sure they are protected from AI overreach, but still able to benefit from the incredible efficiencies offered by OpenAI and the rest?
‘Zoom fatigue’ and exclusion still persists for hybrid workers
Communications experts were some of the earliest adopters of video workflow solutions as lockdowns unleashed our new age of hybrid working – but is everything sunny for remote workers? Turns out short- term remote work negatives – such as persistent feelings of isolation or Zoom fatigue – are more long-term than we think.
Talent demand stays high
The REC this week reported that “demand for workers (is) steady with almost 1.7 million job adverts across the UK…in the week to 23rd April” – with notable increases in talent demand across London boroughs like Westminster, Camden and the City. It’s still a candidate-led market, and HR leaders everywhere must continue to make provisions for it.
Upskilling on-the-go
Investment in workplace and workforce skills is (for most employers) a high priority in the digital age – especially as industries digitally transform and are revolutionised almost weekly by AI. But how can workers – and business leaders – make sure they’re ahead of the skills curve?
5 go-to-market recommendations for marketing leaders
“Organisations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges”. Some on-the-ball, go-to-market thought leadership from some of the industries best, discussing everything from ROI to “motions”, and why “revenue is your most important metric”.