We have an exciting autonomous role with an award-winning cosmetic medical clinic for a Digital Marketing Manager. You’ll take the lead on Digital Marketing for the company , planning and managing the digital new client strategy for the business . A key part of the role is understanding how to rank well locally and win new clients geographically

Key responsibilities:

• Effectively manage all website content with regular updates and copywriting including blogs, customer reviews / feedback and PR updates
• Facilitate new client acquisition through social media, google advertising, digital display and the website
• Monitor web analytics to assess engagement and ROI
• Helping to activate marketing plans at local clinic level using ‘digital’ channels where appropriate eg: email, blogs, paid advertising.
• Responsible for showcasing and maximising client reviews and how these are used to improve SEO and client acquisition.
• Effective campaign management – specifically email, text messaging, direct mail and social media to drive sales and support in clinic events and activities
• Ability to manage a diverse range of marketing projects where required.
• Manage day-to-day interactions with creative / digital agencies, and internal colleagues where required.
• Produce branded promotional materials for the business and create and oversee promotional events.
• Ensuring that at all times the brand is represented in a consistent manner, faithful to brand imagery, tone and voice
• Update marketing plan, status reports and monthly KPIs · To work within an agreed marketing budget
• Relish the opportunity to pick up new activities that fall broadly in the purpose of the role.

Experience – Essential

• Demonstrable experience in new lead acquisition using digital channels with clear demonstration of ROI / KPIS.
• Experience with WordPress (or similar) and marketing automation systems
• Experience of user experience, methodologies and project management experience.
• Experience managing digital agencies, managing deadlines and budgets.
• Social media planning, strategy and the role this plays in an overall marketing strategy.
• Ability to work cross functionally – strong team player and willing to chip in when required.

• Excellent written and verbal communication skills, be a creative thinker, with excellent attention to detail.
• Experience with design tools such as Canva
• A strong leader confident in their own ability, uses their initiative and takes proactive action; not afraid to take smart risks.

Experience – Desirable

• Knowledge of CRM systems

• Knowledge of loyalty and retention schemes.
• Offline print, design, photography and branding knowledge.
• Knowledge of Shopify is also desirable

Qualifications/requirements:

• Minimum further educational qualification or relevant experience – degree in Marketing or equivalent would be desirable.
• Knowledge of working in the beauty/pharma/healthcare industry or in a similar service led business. Qualifications from a science/beauty background would be advantageous.
• Minimum 2-3 years marketing experience in a multi-site organisation