Headliners Website


Digital Marketing Manager (2941)


Award-winning cosmetic medical clinic


Surrey – Hybrid – after 2 months , 2 days a week remote)


£35-40K – plus bonus 




We have an exciting autonomous role with an award-winning cosmetic medical clinic for a Digital Marketing Manager. You’ll take the lead on Digital Marketing for the company , planning and managing the digital new client strategy for the business . A key part of the role is understanding how to rank well locally and win new clients geographically

Key responsibilities:

  • Effectively manage all website content with regular updates and copywriting including blogs, customer reviews / feedback and PR updates
  • Facilitate new client acquisition through social media, google advertising, digital display and the website
  • Monitor web analytics to assess engagement and ROI
  • Helping to activate marketing plans at local clinic level using ‘digital’ channels where appropriate eg: email, blogs, paid advertising.
  • Responsible for showcasing and maximising client reviews and how these are used to improve SEO and client acquisition.
  • Effective campaign management – specifically email, text messaging, direct mail and social media to drive sales and support in clinic events and activities
  • Ability to manage a diverse range of marketing projects where required.
  • Manage day-to-day interactions with creative / digital agencies, and internal colleagues where required.
  • Produce branded promotional materials for the business and create and oversee promotional events.
  • Ensuring that at all times the brand is represented in a consistent manner, faithful to brand imagery, tone and voice
  • Update marketing plan, status reports and monthly KPIs · To work within an agreed marketing budget
  • Relish the opportunity to pick up new activities that fall broadly in the purpose of the role.

Experience – Essential

  • Demonstrable experience in new lead acquisition using digital channels with clear demonstration of ROI / KPIS.
  • Experience with WordPress (or similar) and marketing automation systems
  • Experience of user experience, methodologies and project management experience.
  • Experience managing digital agencies, managing deadlines and budgets.
  • Social media planning, strategy and the role this plays in an overall marketing strategy.
  • Ability to work cross functionally – strong team player and willing to chip in when required.
  • Excellent written and verbal communication skills, be a creative thinker, with excellent attention to detail.
  • Experience with design tools such as Canva
  • A strong leader confident in their own ability, uses their initiative and takes proactive action; not afraid to take smart risks.

Experience – Desirable

  • Knowledge of CRM systems
  • Knowledge of loyalty and retention schemes.
  • Offline print, design, photography and branding knowledge.
  • Knowledge of Shopify is also desirable


  • Minimum further educational qualification or relevant experience – degree in Marketing or equivalent would be desirable.
  • Knowledge of working in the beauty/pharma/healthcare industry or in a similar service led business. Qualifications from a science/beauty background would be advantageous.
  • Minimum 2-3 years marketing experience in a multi-site organisation

Apply Now!

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